Creative Critical Reflection Draft (CCR) Part 2

How does your product engage with audiences and how it be distributed as real media text?

            Our film engages audiences by having characters that are relatable. For example, our supporting characters are very close if not the same age of our target fan base. Additionally, in our final scene many of our high schoolers in the background were on their phone, mimicking a real high school experience. This allows the plot and threat to become more enticing and terrifying, as the setting it like setting that our audience sees every day. Moreover, our plot is believable, as there are many missing children, and little is being done to end it. Furthermore, younger generations are becoming less and less scare-able, but since our film has a relatable and familiar setting, we hope they may become more scared. Overall, our film highlights a familiar and iconic setting, that can relate to many of our viewers, growing our fan base and effectively reaching our audiences.

For our film, since it had a small budget, we would utilize methods such as releasing the film during small festivals and building up a fan base. We could air our film at the Sarasota Film Festival, for cheap, but it would give us much needed exposure. The fan base would be essential in publishing our film, as awareness about it would be spread. Furthermore, we could rent out a theater, and play our film, selling the tickets directly through ourselves. This would allow use to gain revenue from our family and friends, while playing our short film on a big screen. Additionally, social media would be a key part in our success, as were could reach thousands for little to no cost. Social media accounts for the film would be set up and releases dates and official posters would be posted there first. Overall, we would utilize the methods for low budget films, hopefully spreading awareness about our film and building a strong fan base.