Digital Distrubution #2- "Get Out"

     Get Out is an American horror film, which highlights a black man, who discovers a disturbing secret about her girlfriend’s family. It was a low budget film, with a budget of 4.5 million but it grossed $176 million in the United States and Canada and $79 million in other territories for a worldwide gross of $255 million. In North America, Get Out was released on February 24, 2017 and was expected to gross $20–25 million from 2,773 theaters in its opening weekend. The film made $1.8 million from Thursday night previews and $10.8 million on its first day. It went on to open for $33.4 million, finishing first at the box office.

     Get out was marketed as a serious film and its trailers were aired before many relating serious films including "Fences", and the common horror film. This allowed both its target audiences to be reached. The movie is targeted to all audiences (age appropriate since it's rated R). It has a diverse cast that brings up issues today of black culture. It appeals to people who enjoy a thrilling horror story with messed up concepts and origins. The New York times also published a serious article regarding the film, “Jordan Peele on a Truly Terrifying Monster: Racism.” This Amplified the buzz that “Get Out” is a genre film to take seriously, it ran the week before the film’s debut and featured a lengthy interview with Peele. Furthermore, Universal scheduled about 200 pre-release screenings to cultivate favorable word-of-mouth. Audiences were recruited online and at movie theaters. Once the film was out, Universal toke advantage of its fan base and social media by encouraging Users to post videos on Twitter’s #GetOutChallenge that re-create a scene of a young man running menacingly toward the camera before he veers aside at the last moment. Overall, Universal used many Distrubution techniques to create a successful film.