Target Audience #2- "Carrie"

The 2013 remake of Stephen King's "Carrie", many marketing techniques were used to effectively advertise the film, while spreading awareness. This film highlights an outcast high school girl with a telekinetic power. When she beings to be bullied in school, her powers begin to surface and must face the consequences.

 This film’s target audience was young adults and teenagers, as it focused around a high school girl. It also focuses on the topic of demonic possession, which is a horror genre iconically enjoyed by younger audiences.

 One of the most media-covered advertising stunt was in a Manhattan Coffee Shop. The directors and actors involved in the new film Carrie, used a variety of wires and lights to mimic a teleocratic scene form the film. The costumers in the shop, were amazed at the stunt, spreading awareness about the film. This allowed their target audience, of teenagers and young adults, to be affectively reached in an innovative way. Moreover, since their target audience is very active on social media, the film got further advertisement from the target audience themselves. This advertising technique was used in many coffee shops around the country, effectively reaching and promoting their film to their target audience.

Moreover, Sony held a “First Look” at the film at the New York Comic Con on October 13, 3013 that allowed the attendees to view the film prior to the release date. The event was followed by a panel session with several members of the cast and crew. This allowed the film to directly reach their intended audience, in a fun and memorable way, spreading awareness for the film.

Furthermore, following the official trailer of the film, a phone number was given to “call Carrie”. This number would respond with the voice of Carrie and would repeatedly call back stating creepy and disturbing sounds and voices. Calling the number went viral, with hundreds of videos of teenagers calling the number. This marketing technique created a realistic experience for fans and set up the viewers to be scared during the film. Overall, this technique allowed their target audience to get a teaser of the film before it aired and gain anticipation for the release date of the film.

  Overall, this film used many marketing to effectively reach their target audience and to promote a successful film.