Super Bowl Advertising #1

    “Many Touchdown Celebrations to Come”

The first advertisement that we viewed was for the NFL. It showed two well-known football players: Manning and Beckum. It highlighted both ballroom dancing. This appealed to humor, as you wouldn’t expect football players to dance or act feminine. The target audience for this ad is 16 to 55, as a famous song from the hit movie “Dirty Dancing” was playing in the background. Moreover, Beckum is a younger, newer football player, and appeals to the younger generation. On the other hand, Manning is a more experienced, older player, who appeals to the older generations. Overall, this advertisement used humor to promote the NFL, and used music, as well as influential figures, to appeal to a larger audience.